posted Wednesday 25 December 2013 @ 8:32 pm PST
Telling people who don’t read science fiction and fantasy that I
write it is still awkward. My mom used to tell people I wrote ‘‘novels
like Stephen King,’’ even though I can’t watch a movie more
supernaturally terrifying than Ghostbusters without
enduring fierce nightmares, insomnia, and night sweats. I prefer
corporeal, knife-wielding villains I can hit in the face.
But as a kid, I let it slide. I didn’t want the attention anyway.
I
felt incredibly embarrassed that I was writing about fake rebellions in
made-up countries while my friends were studying to be architects. They
were going to build real, adult things. I was going to write about
trolls’ hair and dragons’ gold.
When I published my first novel 20 years later, I found myself faced
with the same challenge: how do I talk about this book to people whose
entire conception of science fiction and fantasy are built around Star Wars and The Hobbit?
How do I convince folks that stories about the dissolution of a
marriage in Montreal in 2155 are just as serious an endeavor as writing
about the dissolution of a marriage in Montreal 1955?
Friends and family happily clamored to buy my first book, but only a
thin sliver actually read it. In conversation with other writers, I
found this was not an uncommon thing. Folks love to support you. But
reading books they don’t consider ‘‘serious’’ or which are presented as
intimidating in style or tone is another matter.
Yet I contributed to this very narrative about my work. Instead of
talking about my books as serious (or at least fun) literature, I found
myself falling into the same self-conscious trap I had as a kid, when I
muttered about how I was writing a story about an expedition to Venus
where the volcanos erupted with flowers. I said stuff like: ‘‘Oh, you
probably won’t like it. It’s pretty weird,’’ or ‘‘It’s not for
everyone,’’ or ‘‘You’ll only like it if you read a lot of science
fiction.’’
I anticipated their reactions, and pulled my punches.
One might think I said these things in a pure fit of shame. But as I
got older and moved in geekier and geekier circles with folks who loved
the same books I did, I recognized that some of this was not shame, but
pride. There was some elitism in it of the, ‘‘People like me just get
this and you won’t’’ variety.
That’s not pulling a punch. That’s punching yourself in the face.
My parents have left copies of all of my books with every
unsuspecting waitress – and in every doctor’s waiting room – from
Portland to Seattle. But they never did manage to get past the first few
pages of any of my books.
‘‘It’s too weird,’’ my mom said. My uncle, posting on Facebook, said, ‘‘My brain hurts when I read them.’’
Yet I never hear anyone recommend a Dan Brown novel with quite these
same qualifiers. Nobody says, ‘‘Well, you really have to be into
cryptology and conspiracy theories to enjoy this.’’ And even though A Heartbreaking Work of Staggering Genius certainly made my head hurt, it didn’t stop a lot of people from buying from it.
I started to wonder if I was limiting my potential readership in the
way I was talking about what I wrote. These dual feelings of shame and
pride were difficult to juggle. I recognized that my pride was fueled by
the shame. Acknowledging to the world that I was wasting my time
writing non-serious books about interstellar genocide and religious and
political strife, I figured I could save face by letting folks know
outside the genre that I was in on the joke, while secretly knowing that
a few brave SF/F readers didn’t need me to use small words.
When I looked at what I’d call ‘‘breakout’’ books – books that everybody I
know is reading, not just my trusted SF/F circle of buddies – I started
to notice a common thread. No one ever tried to sell me on Carrie by saying, ‘‘You really need to have a solid understanding of telekinesis.’’ Not a single Hunger Games fan said, ‘‘You’ll only get it if you’ve already read Battle Royale.’’
Instead, they talked plainly about the stories – the bullied high
school girl who gets revenge. The older sister who volunteers to take
her younger sister’s place in a fight-to-the-death lottery. They sold me
on impossible situations and impossible choices. They sold me on stories.
As science fiction and fantasy have become more mainstream, writers
and marketers in other fields have become experts at selling these
franchises in mundane terms. Yet I still have conversations with other
writers in SF/F where I get these long, windy explanations about the
technological theories their current book explores. I do it myself,
defaulting to long rants about my world building and giant flesh eating
plants and satellite-reliant magic. Predictably, I’ve found that the
folks who hook me on their project are the folks who talk about the stories.
Not the back story. Or the narrative experiment. Or the long, grinding
history of their whole made-up world. No, it’s the folks who stick to
the basics.
It’s the folks who talk about the people.
Unlike most of my family, my sister isn’t big on reading. It’s not
her thing. After she got into healthcare work, she started reading some
true crime novels while soaking in the tub, but for the most part, she
preferred chatting people up to squinting at words on a page. That’s why
it came as such a surprise to hear that she was among the first people
to buy – and, more shockingly, read – my first book.
‘‘It was hard,’’ she said. ‘‘Really, really hard. But I swore when we
were kids that if you ever wrote a book, I was going to read it.’’
When she told me this I just sat there on my hands, mouth pursed,
excuses ready. I was going to tell her it was too weird, you have to
like science fiction, it’s not for everyone….
‘‘But you know what?’’ she said. ‘‘After the first few chapters, it
got easier. I figured out the bug magic thing. And now I really want to
know if Nyx and Rhys hook up, and why Inaya’s a mutant shapeshifter.
When’s the next one come out?’’
My sister wasn’t reading a science fiction novel about a perpetual
holy war on a far-flung future world, fueled by mad boxers and
bug-powered magic. OK, well, maybe she was. But more importantly to her,
she was reading a story about people.
Her reaction made me re-evaluate how I talked to people outside of
SF/F about the books
I love. In SF/F circles, we delight in complexity
and sense-of-wonder. We spend millions upon millions of words debating
about the slim difference between ‘‘science fiction’’ and ‘‘fantasy.’’
But folks outside of it really couldn’t care less. People outside of the
SF/F bubble just want to know, quickly and simply, what it’s about.
No elitism. No BS.
So now when I talk about Joe Abercrombie’s work, I say he writes grisly political thrillers. Best Served Cold is about a woman seeking revenge for the brutal death of her brother. Ann Leckie’s Ancillary Justice is a colonial-era mystery (one need not say which colonial era). Jo Anderton’s Debris is about a ruined architect trying to uncover who orchestrated her fall from power.
I often wonder if, in speaking about the books we love the way we do,
we’ve created the very ghetto we purport to hate. ‘‘Take us
seriously!’’ we say, and then retreat into the familiar world of our sub
cultures, insisting that only ‘‘real geeks’’ need apply. The broader
the appeal of science fiction and fantasy, the more it’s turned inward.
After all, if everyone can understand and enjoy the latest hot SF
book without reading Heinlein’s entire body of work, well, how good can
it really be?
I fear that the language of exclusion, whether we perpetrate it
through self-consciousness or a sniff of geeky elitism, is doing the
genre more harm than good. Strangling our own potential audience.
‘‘It’s really weird,’’ I tell people, but what they hear is not a challenge. What they hear is, ‘‘It’s not for you.’’
But at the end of the day, we’re not writing ancient Etruscan law
books or extinct programming languages or typewriter instruction
manuals.
We’re writing stories. And stories are for everyone.
My series is about a young woman who was supposed to be queen but
abandoned her duty, and just when she was about to return, she was
kidnapped and a despot began ruling in her name. It's about a disparate
team—a young man who tracks her down because the despot killed his
family, a cavalier bartender, a member of a secret resistance, and a
soldier blindly loyal to the despot—coming together to get her home.
??? How was that? Not enough information? Too long? Ugh, I'm so bad
about downplaying and badmouthing my books. I know most of my friends
and family don't like sci-fi, and I worry they'll sneer at me so I
preemptively dismiss it for them. This was a good exercise for me. I
need to work on trying to get people interested instead of worrying that
they'll judge
- Not bad, but you can
make it punchier. Try to condense the entire pitch into a single,
present-tense sentence. Emphasize conflict, character agency, unique
ideas, and relationships if possible. Dial the genre indicators up or
down depending on your audience. Try "When a [main character]
[experiences an inciting event], he/she must [take action] to [achieve a
goal]."
Some examples:
"When a young moisture farmer on a backwater planet finds a message
from a beautiful princess in trouble, he must confront an evil
interplanetary empire to save her." (Star Wars)
"When a comfort-loving homebody is recruited by a band of boisterous
dwarves, he must journey halfway across the world to reclaim their
homeland from a cunning and deadly dragon." (The Hobbit)
"When his partner is murdered in a botched case, a hardboiled San
Francisco detective must track down a priceless artifact to find out
why." (The Maltese Falcon) Today 12:59am
- That's not too bad for a 30 second pitch. But I'd try: A princess
attempts to reclaim her throne from an evil despot aided by etc. etc.
30 second pitches MUST be in active voice no "was"/"is". And very
little nuance (was going to be queen, but abdicated, blah, blah becomes
"princess").
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